"We were focused on broadcast media and metrics. But this had no impact because Iraqis spread information through rumor. We should have been visiting their coffee shops."quoted in "Knowing the Enemy" , The New Yorker, December 18, 2006, George Packer
Knowing the Enemy and Public Opinion
From interview of a Marine Corps officer interviewed by Montgomery McFate a DOD social science researcher. The officer tells McFate his unit lost the battle to influence public opinion (in Falluja) because:
